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My personal notes.
My humble opinion on how the world is shifting, written from one builder's seat in Auckland and updated every few weeks.
- July 17, 2026Custom-made software at the speed of a templateTemplates are fast because someone already did the work. Custom is right because it fits your business. We spent years making sure you no longer have to choose.
- May 13, 2026Kiwi small businesses are right not to trust tech spendOnly a quarter of NZ small businesses saw profit from their technology investment last year. The problem is less the technology than how it usually gets sold.
- April 8, 2026What "an AI team" actually meansSurpCode is one person directing a team of AI agents. Here is what that means in practice, what it changes for you, and what it does not.